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June 13, 2014

Home Improvement Shows 'Bring the House Down'

Home Improvement

Did you know that nearly 40 percent of people planning home improvements this year were motivated by popular DIY and design TV shows, like This Old House?* From renovation to real estate shows, viewers are tuning in.   Shows are so popular they've spawned social commentary like BuzzFeed’s "32 Signs That You’re Addicted to HGTV".

While home improvement shows started in the 1940s ( lists more than 240 dating back to 1949), they didn't really take off until PBS' This Old House, which has been on the air since 1979.  Today, you can pick from hundreds of series that run the gamut:  MTV Cribs  … America's UgliestBe Your Own ContractorHouse Hunters … My House is Worth What?  Or get comfy on the couch 24/7 — the popular HGTV, along with its DIY spin off, are entire cable networks devoted to the genre.

The trend is not just here in the U.S.:  Reality home TV is going global.  In the UK, viewers tune in to shows like Help! My House is Falling Down.  And in Canada and Australia, The Outhouse, which renovates the "crappiest looking houses" on the block, provides a humorous take on the genre.

This year, 73 percent of homeowners have home improvement plans and will spend an average of $4000.  It's a safe bet that they'll be tuning in to home TV for inspiration.

Read other Did you know? posts in our series to celebrate National Homeownership Month.

Source: Angie's List: Home Improvement TV Shows Captivate Homeowners
*2014 American Express Spending & Saving Tracker

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