March Madness: The Bottom Line

2018 NCAA March Madness is captivating the nation, with tens of thousands of fans traveling state–to–state to watch their favorite team, as millions more watch from home. The "Big Dance" has become one of the most famous annual sporting events that gives 14 cities the opportunity to host and reap economic and reputational gains.

Why is it such a big deal for a city to host the men's tournament for a fleeting moment of madness? Because it's an opportunity to take part in one of the country's biggest, most exciting tournaments – and, it's big economic business off the courts.

Recent stats and facts from WalletHub highlight some big wins:

• The projected economic impact on host city San Antonio is $135 million.
• Regional host city Wichita, Kansas is expected to realize a $10 Million annual impact
• Since 2001, Dayton, Ohio has realized an economic impact of $80 million.
• Las Vegas casinos reel in about $100 million, annually, from March Madness.

Winning a host city spot gives these cities a huge opportunity to shine – especially for first–time visitors, with hopes they return for tourism boosts. Even better, when fans fall in love with the city and decide to make it their home sweet home.

If you live in one of the 2018 NCAA 14 host cities, cheer big for your team and your city! March Madness is an economic behemoth that can pour millions into your local economy while boosting its spirit.