We can all remember the great sense of accomplishment felt after achieving a personal
goal. For many people, that rush of joy and emotion was felt when they bought a home
for the first time. Think about it. The path to homeownership is typically a multi-year
process that involves a committed savings plan, a close look at your financial situation
and a determined search for the perfect home that fits your needs and budget. Only
after rounds negotiations, inspections and paperwork, do you finally get handed the
keys to the front door.
When it comes to big data and how companies use it in their internal operations, one
phrase comes to mind: 'vocational irony.' While it may be obscure, it's meaning is
so common that it's become cliche in narrative fiction. The barefoot children of a
cobbler. The broke accountant. The lovesick relationship expert. Or, more aptly, the
technology company that provides cutting edge financial models for their customers
while their internal machinery remains firmly rooted in the 20th century.