When it comes to big data and how companies use it in their internal operations, one
phrase comes to mind: 'vocational irony.' While it may be obscure, it's meaning is
so common that it's become cliche in narrative fiction. The barefoot children of a
cobbler. The broke accountant. The lovesick relationship expert. Or, more aptly, the
technology company that provides cutting edge financial models for their customers
while their internal machinery remains firmly rooted in the 20th century.