Promoting Your Initiative
Ultimately, the most important aspect of your CreditSmart initiative is reaching consumers and getting them to attend your workshops.
Plan Your Work
Start by setting achievable goals for your first workshop, and work diligently each day to get the word out about your CreditSmart initiative.
Use our Consumer Outreach Plan to guide you in developing a plan that will help you meet your business and initiative objectives.
The sky is the limit when it comes to promoting your CreditSmart workshops. Several tried and true approaches are outlined here:
Grand Opening or Open House. You can showcase the curriculum and workshop at your event, and perhaps introduce your instructor(s). At your Grand Opening, you may wish to share Success Stories from other CreditSmart workshops.
Internal Kick-Off. For larger organizations, this is an effective way to orient staff and volunteers about the initiative. This could take the form of a meeting or training session. For smaller organizations, an introductory memo or Web site posting may be sufficient.
Networking. When it comes to announcing your CreditSmart workshops, word of mouth is a valuable tool. Perhaps your organization is affiliated with a local Chamber of Commerce or professional group. If so, you may wish to make an announcement via e-mail and Web site banner or distribute a flyer about your CreditSmart workshop.
Outreach and Promotion. To reach prospective CreditSmart workshop attendees, your best approach may be tapping the audience for your existing programs. Do you offer parenting classes for young adults? Do you maintain a mailing list for sales leads? These may be great vehicles for promoting your CreditSmart workshops.
News Media. Some organizations have had great success in promoting their CreditSmart initiatives via the news media. Tying the launch of your initiative to a community event or festival may increase the likelihood of coverage. See Working with the Media for ideas.
When it comes to announcing your CreditSmart initiative, you have many options. Perhaps your organization is affiliated with a local Chamber of Commerce or professional group. If so, you may wish to make an announcement via e-mail and Web site banner or distribute a flyer about your CreditSmart initiative.
Do's and Don'ts