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Consumer Reseach

Survey Says: Financial Optimism Grows Among Renters

Consumer Research | April 12, 2017

More renters are optimistic about their financial situations, expect to stay where they are even if their rents increased, and expect to rent their next home. Seven in 10 renters would downsize in order to move closer to a city. At the same time, fewer renters say they are working toward homeownership. Read More

Renters Say Cost of Utilities is More Concerning Than Rent Itself

Consumer Research | November 15, 2016

More renters are worried about rising utility bills than rising rents and nearly half of renters surveyed say they are willing to pay more for rental properties with cost-saving water and energy features. Additionally, 84 percent say green properties are generally better places to live. Read More

Over Five Million Baby Boomers Expect to Rent Next Home by 2020

Consumer Research | June 28, 2016

Baby Boomers and others aged 55 or older, including several million current homeowners, expect to move to rental units according to the first Freddie Mac 55+ Survey of housing plans and perceptions of people born before 1961. Read More

55+ers Poised to Have Significant Impact on Housing Market

Consumer Research | June 8, 2016

With 55+ homeowners controlling almost two-thirds or $8 trillion of the nation's home equity, the housing decisions they make in the coming years will significantly reshape America's housing market. Read More

Which is More Affordable: Renting or Homeownership?

Consumer Research | March 17, 2016

Despite rent increases and feeling burdened by finances, seven in ten renters currently feel renting is a more affordable choice than homeownership. Even among those who plan to move towards homeownership, half still see renting as a more affordable option. Read More


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