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Multifamily Viewpoints

Getting Inside Renters' Minds

By David Brickman
Published on December 8, 2014

Over the last few years, the number of renter households in the United States has increased significantly. This has given rise to a broad range of questions from economists, policy makers and planners regarding the nature and the permanence of this shift:

  • Who rents?
  • Which renters are likely to continue to rent for at least the next few years?
  • Which ones expect to buy a home within that time span?
  • What’s really behind those decisions?
  • How well do people feel they’re able to make ends meet, and is that feeling similar for renters and homeowners?
  • How have views on homeownership changed since the financial crises?
  • We, like many others, wanted to know and to see what we could learn from the renters themselves. And we figured that you might be interested, too.

    So, for the first time, we went straight to the source for answers to these and other questions. Freddie Mac commissioned Harris Poll to conduct an online survey of more than 2,000 U.S. adults to gather their views on renting in the aftermath of the financial crises.

    Click here for a presentation of the results.

    With these results as a baseline, we intend to conduct this type of research quarterly to increase insight into the market, help spot trends, and provide a tool to support business planning and decision making. Come back to this web site for future results.

    David is executive vice president of the Multifamily business
    Have a question or comment? Contact David

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