Retiring the Program Plus® Branding
September 6, 2016
We are retiring the Program Plus branding for approved Freddie Mac Seller/Servicers and replacing it with a more consistent way of describing Seller/Servicer approvals across all programs. This change does not affect your approval status with us in any way; we’re simply replacing the Program Plus label. This change is described in the September 1, 2016 release of the Multifamily Seller/Servicer Guide.
Going forward, we will have four categories of Seller/Servicer approvals, and their combinations:
- Freddie Mac Multifamily Approved Seller/Servicer for Conventional Loans
- Freddie Mac Multifamily Approved Seller/Servicer for Seniors Housing Loans
- Freddie Mac Multifamily Approved Seller/Servicer for Targeted Affordable Housing Loans
- Freddie Mac Multifamily Approved Seller/Servicer for Small Balance Loans
How to use the new terminology
Chapter 2 of the Guide explains in detail how you may describe your Seller/Servicer approval status in promotional materials and advertising campaigns. As an Approved Seller/Servicer, you may describe your organization as a Freddie Mac Multifamily Approved Seller (or Approved Seller/Servicer) for the programs for which you are approved. For example:
- "Freddie Mac Multifamily Approved Seller/Servicer for Conventional and Seniors Housing Loans"
- "Freddie Mac Multifamily Approved TAH Seller/Servicer"
- "Approved SBL Seller"
The approved programs must be clearly stated in your materials. If a promotion is specifically designed for Seniors Housing loans, then you do not need to explicitly say you are approved for Seniors Housing Loans; you can use a simpler line such as, "Freddie Mac Multifamily Approved Seller." If the material does not clearly reference the program in question, it cannot, by omission, imply that a Seller/Servicer is approved for other loan programs for which the Seller/Servicer is not approved.
Later this month we will roll out a series of new "Freddie Mac Multifamily Approved Seller/Servicer" graphics that you can use in your promotional materials.
What if the promotional materials I’m currently using include Program Plus branding?
If you are currently running ads or are using a printed supply of brochures that include the Freddie Mac Multifamily Program Plus brand, you may continue using these items until they run out, at which time you should begin using the new branding.
When is prior review and approval by Freddie Mac required for advertising, marketing or other promotional materials?
Prior review and approval by Freddie Mac is required in many situations, but not all.Chapter 2 of the Guide explains when prior review and approval are required.
You can request usage of the Freddie Mac Multifamily logo and new graphics using the "Logo Use Permission" section of our website. If you have any questions, contact your Freddie Mac Representative or Multifamily Marketing.