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Purchase Market Resource Center

Grow Your Purchase Market Business


Mom and Dad Still Know Best

When millennials hit the home-buying market, they turn to their parents first for advice.

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Now is the right time to energize your purchase market efforts. With the Purchase Market Resource Center you have access to the tools and resources you need to learn about Freddie Mac products, reach potential borrowers, and connect with business sources. Take advantage of the information we have gathered here to expand your efforts in reaching homebuyers in today’s changing marketplace.

Reach First-Time Homebuyers

Use our marketing tools and educational resources to help show your customers the benefits of responsible homeownership.
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Help Homeowners Sell and Buy a Home

Gather tips to share with homeowners on selling an existing home and buying a new one in today’s market.
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Discover Affordable Lending Opportunities

Explore our affordable lending options to reach first-time and low-income homebuyers.
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Explore Down Payment Assistance Options

Understand down payment and closing cost assistance options to generate sustainable financing and quality originations.
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Navigate the Short Sale Purchase Process

Learn the fundamentals behind a short sale, including the preparation process, requirements, benefits, and challenges.
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