Navigating the Short Sale Purchase Process
Because of the many intricacies in a short sale transaction, familiarity with the process and requirements are key to avoiding common pitfalls. Use our marketing and educational resources to reach:
- Homebuyers looking to buy a short sale property
- Business sources helping clients navigate the complexities of the short sale process
Information and Training
Help homebuyers become familiar with the requirements, benefits, challenges, and processes involved in a short sale transaction. As your customers begin to understand the short sale purchase process, be ready to offer appropriate financing options that will enable them to close the short sale transaction.
Short Sale Q&A. Be ready to answer questions your borrowers or business sources may have regarding the short sale purchase process.
Grow Your Business Sources
Strengthen your relationships with real estate professionals, housing counselors, brokers, and correspondents by offering them information they can use to help homebuyers navigate the short sale process.
-
Short Sales in Today’s Market. Use this PowerPoint presentation deck when business sources approach you for a deeper dive on the short sale process.
-
Customizable Flyers. Customize these flyers with your logo and contact information and distribute them to business sources who are seeking more information about buying short sale or REO properties.
-
Customizable Short Sale Postcard. Customize this postcard with your logo and contact information to let your business sources know you offer opportunities to help them learn more about the short sale process.
-
Short Sales: What You Need to Know. Share this short sale article with your business sources for use on their website, in a newsletter, or as a handout. Simply cut and paste.
-
Short Sales for the Real Estate Professional. This recorded webinar provides an overview of the benefits and requirements of a short sale transaction, plus information on Freddie Mac’s philosophy and general background for short sales.
Reach Borrowers
Take advantage of these resources to expand your reach and assist borrowers interested in buying a short sale property.
-
Short Sales: What You Need to Know. Share this article with homebuyers who are considering short sale properties. Use this article on your website, in a newsletter, or as a handout. Simply cut and paste.
-
Customizable Flyers. Use these design-ready flyers to reach homebuyers interested in buying short sale or REO properties. Customize these flyers with your logo and contact information, and have them handy at your points of sale.