Consumer Research
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Consumer Research | Oct 17, 2018
New Research Shows Renters Continue to Find Affordability in Renting
New research finds a large and growing segment of renters continue to believe renting is a more affordable option than owning, even as many of those same renters are feeling the squeeze of rising housing costs. More
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Consumer Research | Oct 1, 2018
LGBT Homeownership Rates Lag Behind General Population
Members of the LGBT community are less likely to own a home, are more mobile, fear discrimination when buying a home, and prioritize living in LGBT-safe neighborhoods, says new research by Freddie Mac. More
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Consumer Research | Apr 4, 2018
New Research Finds Increasing Preference for Renting
New research by Freddie Mac reveals that despite growing economic confidence among renters, affordability remains dominant in driving renter behavior. More
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Consumer Research | Nov 3, 2017
Renters See Affordability in Apartment Living
Affordability and changing attitudes towards renting are playing a significant role in the growing demand for rental housing, according to the latest edition of... More
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Consumer Research | Sep 13, 2017
Multifamily Survey: Growth Up, Affordability Down
A new survey shows a majority of multifamily industry participants expect the rental housing market will continue to grow; however, some are less optimistic about the... More
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Consumer Research | Apr 12, 2017
Survey Says: Financial Optimism Grows Among Renters
More renters are optimistic about their financial situations, expect to stay where they are even if their rents increased, and expect to rent their next home. Seven in 10 renters would... More
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