Consumer Research

• Consumer Research | Feb 11, 2020

  New Survey Shows Affordability Continues to Drive Purchase and Rental Decisions

  A new Freddie Mac survey shows that affordability remains top of mind for those individuals looking to rent or purchase a home. In fact, Freddie Mac’s “Profile of Today’s Renter and Owner” shows vast majorities of both renters and homeowners believe their current living situation is the most affordable option. More

  
• Consumer Research | Nov 21, 2019

  New Survey Shows Generation Z Ambitious Yet Realistic About Homeownership

  The dream of homeownership is alive and well within “Generation Z,” the demographic cohort following Millennials, according to a pioneering new survey from Freddie Mac. More

  
• Consumer Research | Jun 26, 2019

  New Survey Reveals Affordability Challenges for Renters and Homeowners

  A new Freddie Mac survey of renters and homeowners shows that affordability issues continue to have profound impacts on homeowners and renters — with more than half of Americans making spending or housing changes to afford their monthly housing payment. More

  
• Consumer Research | Oct 17, 2018

  New Research Shows Renters Continue to Find Affordability in Renting

  New research finds a large and growing segment of renters continue to believe renting is a more affordable option than owning, even as many of those same renters are feeling the squeeze of rising housing costs. More

  
• Consumer Research | Oct 1, 2018

  LGBT Homeownership Rates Lag Behind General Population

  Members of the LGBT community are less likely to own a home, are more mobile, fear discrimination when buying a home, and prioritize living in LGBT-safe neighborhoods, says new research by Freddie Mac. More

  
• Consumer Research | Apr 4, 2018

  New Research Finds Increasing Preference for Renting

  New research by Freddie Mac reveals that despite growing economic confidence among renters, affordability remains dominant in driving renter behavior. More

  

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Opinions, estimates, forecasts, and other views contained in this document are those of Freddie Mac's Economic & Housing Research group, do not necessarily represent the views of Freddie Mac or its management, and should not be construed as indicating Freddie Mac's business prospects or expected results. Although the Economic & Housing Research group attempts to provide reliable, useful information, it does not guarantee that the information or other content in this document is accurate, current or suitable for any particular purpose. All content is subject to change without notice. All content is provided on an “as is” basis, with no warranties of any kind whatsoever. Information from this document may be used with proper attribution. Alteration of this document or its content is strictly prohibited. ©2020 by Freddie Mac.