Consumer Research

• Consumer Research | October 1, 2018

  LGBT Homeownership Rates Lag Behind General Population

  Members of the LGBT community are less likely to own a home, are more mobile, fear discrimination when buying a home, and prioritize living in LGBT-safe neighborhoods, says new research by Freddie Mac. More

  
• Consumer Research | April 4, 2018

  New Research Finds Increasing Preference for Renting

  New research by Freddie Mac reveals that despite growing economic confidence among renters, affordability remains dominant in driving renter behavior. More

  
• Consumer Research | November 3, 2017

  Renters See Affordability in Apartment Living

  Affordability and changing attitudes towards renting are playing a significant role in the growing demand for rental housing, according to the latest edition of... More

  
• Consumer Research | September 13, 2017

  Multifamily Survey: Growth Up, Affordability Down

  A new survey shows a majority of multifamily industry participants expect the rental housing market will continue to grow; however, some are less optimistic about the... More

  
• Consumer Research | April 12, 2017

  Survey Says: Financial Optimism Grows Among Renters

  More renters are optimistic about their financial situations, expect to stay where they are even if their rents increased, and expect to rent their next home. Seven in 10 renters would... More

  
• Consumer Research | November 15, 2016

  Renters Say Cost of Utilities is More Concerning Than Rent Itself

  More renters are worried about rising utility bills than rising rents and nearly half of renters surveyed say they are willing to pay more for rental properties with cost-saving water and... More

  
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