Consumer Research
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Consumer Research | Apr 4, 2018
New Research Finds Increasing Preference for Renting
New research by Freddie Mac reveals that despite growing economic confidence among renters, affordability remains dominant in driving renter behavior. More
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Consumer Research | Nov 3, 2017
Renters See Affordability in Apartment Living
Affordability and changing attitudes towards renting are playing a significant role in the growing demand for rental housing, according to the latest edition of... More
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Consumer Research | Sep 13, 2017
Multifamily Survey: Growth Up, Affordability Down
A new survey shows a majority of multifamily industry participants expect the rental housing market will continue to grow; however, some are less optimistic about the... More
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Consumer Research | Apr 12, 2017
Survey Says: Financial Optimism Grows Among Renters
More renters are optimistic about their financial situations, expect to stay where they are even if their rents increased, and expect to rent their next home. Seven in 10 renters would... More
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Consumer Research | Nov 15, 2016
Renters Say Cost of Utilities is More Concerning Than Rent Itself
More renters are worried about rising utility bills than rising rents and nearly half of renters surveyed say they are willing to pay more for rental properties with cost-saving water and... More
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Consumer Research | Jun 28, 2016
Over Five Million Baby Boomers Expect to Rent Next Home by 2020
Baby Boomers and others aged 55 or older, including several million current homeowners, expect to move to rental units according to the first Freddie Mac 55+ Survey of housing... More
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