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In the Spotlight

In the Spotlight





A major selling opportunity could be waiting in the wings for you. Eighteen million of them.




Survey Says…18 Million 55+ Homeowners Prefer to Move, Likely to Buy Again

A major selling opportunity could be waiting in the wings for you. Eighteen million of them. From who? No, not for Millennials – we're talking about 55+ homeowners who expect to move one more time and say they are likely to buy again.

Consider this:

  • 67 million homeowners are 55 or older.
  • They control almost two-thirds of the nation's home equity – about $8 trillion.

In a recent GfK survey commissioned by Freddie Mac, we asked about 4,900 homeowners born before 1961 about their financial confidence and housing plan. Here's what we found:

  • A significant share of respondents intend to age-in-place -- but in a different place from their current residence.
  • For many, that different place will be another house.
  • Almost three-quarters of the respondents who plan to move again say they’re more likely to buy a house rather than rent.

That suggests roughly 18 million 55+ homeowners may be shopping for a new home in the next few years.

Are you ready to expand your business?

Information and Resources

55+ Survey Chart

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