5 Ways to Boost Your Referrals
Knowledge is power – for both you and your clients. Not only is education the foundation for long-term homeownership, it helps you grow your business, too – and sets you apart from the competition.
Because of what you know and the resources you share, you will become "the" real estate professional that clients at every stage of homeownership will flock to. Learn. Share. Grow. And give your referrals a boost!
Here are five Freddie Mac marketing, web, and in-person resources you can use to enhance your role as a trusted advisor:
1. Educational Resources and Marketing Materials
Looking to expand your marketing efforts to clients at every stage of homeownership? Use our free, customizable, professionally designed educational resources and marketing materials available in English, Spanish, and other languages. Just add your contact information and send. It's just that easy.
- Get the Facts on Homeownership Workshop Resources
- Homeownership Education Series Marketing Kit
- Step-by-Step Mortgage Guide Updated
- CreditSmart Consumer Booklets
- Mortgage Products Marketing Kit
- Fraud Prevention Toolkit
- Avoiding Foreclosure Toolkit
- Get the Facts on Foreclosure Video Series
- Mortgage Relief Options for Service Members (Freddie Mac Foreclosure Prevention Options section)
2. Blog Posts
Want to share our Blog posts with clients? It's easy – and it's free. Just click on the "share" link and send. You can even insert Blog posts into your newsletters.
The Freddie Mac Blog includes posts on owning or renting a home, the housing market, and housing finance – plus how they impact the broader economy. Share tips on buying a home and avoiding scams. Find out where your housing market – and the next generation of homebuyers -- are headed. View the latest research and analysis on key housing topics from housing affordability to current market trends.
3. “Get Started” Toolkit for Clients
My Home by Freddie MacSM is an interactive website that helps consumers become smart homebuyers, homeowners, and renters.
What can your clients find on My Home? A step-by-step guide that helps them decide whether to rent or buy, understand the mortgage process, who they should contact for help if they are struggling to pay their mortgage, and much, much more.
4. CreditSmart Financial Education Resources
Have clients who don't know if they're ready for homeownership? Share our free CreditSmart® online financial education curriculum with them. It's available in both English and Spanish.
- Send the CreditSmart online training course to your clients (available in English and Spanish).
- See our overview video of CreditSmart.
- Go to the CreditSmart main page for additional background on this financial educational curriculum.
- Sign up for free CreditSmart instructor-led trainings (when available).
- Send a copy of the "Military Financial Readiness" financial literacy publication for servicemembers.
5. Freddie Mac Borrower Help Centers and Network
Have clients who need extra help navigating the homebuying process? Received referrals from clients who have relatives or friends in danger of losing their homes to foreclosure and have turned to you for help? In either case, refer them to our Freddie Mac Borrower Help Centers and Network.
Freddie Mac has 13 Borrower Help Centers located in Arizona, California, Florida, Illinois, Michigan, Nevada, New York, and the Washington, DC, metropolitan area. We’ve also established a national Borrower Help Network to help clients by telephone who don’t live near a Borrower Help Center.