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Brand Requirements and Guidelines for Applications

These requirements should be applied to all Freddie Mac– and Freddie Mac Multifamily–branded applications, including third–party off–the–shelf software and applications built in–house.

In addition, Freddie Mac Compliance requires that applications accessed by consumers must link to the Privacy Policy at https://www.freddiemac.com/terms/privacy from every page of the application.

IMPORTANT NOTE: All application branding changes must be approved by the Brand Standards team before publishing. Please submit screenshots to [email protected] for review and approval.

Brand Requirements for Applications

The Freddie Mac Brand Requirements and Guidelines for Applications provides detailed specifications for the required brand elements, layout options, before–and–after examples, and additional formatting options and design guidance.

Download the Guidelines

All of the elements of the Application Header Bar, shown in the two layout options below, including the Freddie Mac logo, Divider, Site Title, Site Description, and Navigation bar, must comply with the specs provided, shown in red. Logo image and asset files are available for download below.

Option 1: Navigation Bar Below Freddie Mac Logo

Styleguide Layout

Option 2: Navigation Bar Above Freddie Mac Logo

Styleguide Layout

Image and Asset Files for Applications

The business area is responsible for ensuring that the application complies with the specifications detailed in the navigation bar graphics above. In general, Corporate Communications & Marketing staff are not able to support developer/coding questions on how to apply the Application Header Bar requirements. Note for Developers: For applications that generate HTML reports for both external and internal clients, please contact Brand Standards for more information about what logo files to reference at [email protected].

Download the logo, HTML and CSS asset files

PLEASE NOTE: If you require the Freddie Mac logo for reports, pdf files or other materials, please contact the Brand Standards team at [email protected] with the file type (jpg, png, tif) and the image dimensions, if available.

Submit for Approval

All application branding changes must be approved by the Brand Standards team before publishing. Please submit screenshots to [email protected] for review and approval.

Questions

For questions or concerns, please contact [email protected].

For questions about whether an application should be branded as Freddie Mac, contact [email protected].