Consumer Research
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Consumer Research | September 13, 2017
Multifamily Survey: Growth Up, Affordability Down
A new survey shows a majority of multifamily industry participants expect the rental housing market will continue to grow; however, some are less optimistic about the... More
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Consumer Research | April 12, 2017
Survey Says: Financial Optimism Grows Among Renters
More renters are optimistic about their financial situations, expect to stay where they are even if their rents increased, and expect to rent their next home. Seven in 10 renters would... More
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Consumer Research | November 15, 2016
Renters Say Cost of Utilities is More Concerning Than Rent Itself
More renters are worried about rising utility bills than rising rents and nearly half of renters surveyed say they are willing to pay more for rental properties with cost-saving water and... More
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Consumer Research | June 28, 2016
Over Five Million Baby Boomers Expect to Rent Next Home by 2020
Baby Boomers and others aged 55 or older, including several million current homeowners, expect to move to rental units according to the first Freddie Mac 55+ Survey of housing... More
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Consumer Research | June 8, 2016
55+ers Poised to Have Significant Impact on Housing Market
With 55+ homeowners controlling almost two-thirds or $8 trillion of the nation's home equity, the housing decisions they make in the coming years will significantly reshape... More
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Consumer Research | March 17, 2016
Which is More Affordable: Renting or Homeownership?
Despite rent increases and feeling burdened by finances, seven in ten renters currently feel renting is a more affordable choice than homeownership. Even among those who plan to... More