Consumer Research
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Research Brief | January 24, 2023
ADUs Can Increase Housing Stock, But Most Are Unfamiliar
A recent Freddie Mac survey attempted to gauge familiarity and interest in accessory dwelling units. The general lack of familiarity underscores the need for additional education and dedicated financing options. More
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Research Brief | December 20, 2022
Housing Sentiment in the Fourth Quarter of 2022
In the fourth quarter of 2022, consumer confidence continued to decline while payment concerns increased notably. More
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Research Brief | November 2, 2022
Homeowners Hold Positive Attitudes Toward Renovating But Cost, Financing Awareness and Emotion Hold Them Back
Older housing stock and higher levels of home equity may encourage more owners and buyers to renovate. But many are not prepared for long-term or costlier projects. More
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Research Brief | October 5, 2022
Homeowners Are Growing More Concerned about the Effects of Severe Weather
Severe weather-related events have outsized potential to affect a homeowner’s livelihood and the livability of their home. More
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Research Brief | September 28, 2022
Among Aging Adults, Inequalities Affect Long-Term Financial Outlook
Many adults age 55 and older live in a healthy financial situation and are confident about the future. However, inequalities exist for renters and non-White adults. More
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Research Brief | September 21, 2022
Housing Sentiment in the Third Quarter of 2022
In the third quarter of 2022, consumer’s confidence in the housing market and their likelihood to buy or refinance a home declined. More