Consumer Research
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Consumer Research | November 21, 2019
New Survey Shows Generation Z Ambitious Yet Realistic About Homeownership
The dream of homeownership is alive and well within “Generation Z,” the demographic cohort following Millennials, according to a pioneering new survey from Freddie Mac. More
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Consumer Research | June 26, 2019
New Survey Reveals Affordability Challenges for Renters and Homeowners
A new Freddie Mac survey of renters and homeowners shows that affordability issues continue to have profound impacts on homeowners and renters — with more than half of Americans making spending or housing changes to afford their monthly housing payment. More
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Consumer Research | October 17, 2018
New Research Shows Renters Continue to Find Affordability in Renting
New research finds a large and growing segment of renters continue to believe renting is a more affordable option than owning, even as many of those same renters are feeling the squeeze of rising housing costs. More
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Consumer Research | October 1, 2018
LGBT Homeownership Rates Lag Behind General Population
Members of the LGBT community are less likely to own a home, are more mobile, fear discrimination when buying a home, and prioritize living in LGBT-safe neighborhoods, says new research by Freddie Mac. More
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Consumer Research | April 4, 2018
New Research Finds Increasing Preference for Renting
New research by Freddie Mac reveals that despite growing economic confidence among renters, affordability remains dominant in driving renter behavior. More
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Consumer Research | November 3, 2017
Renters See Affordability in Apartment Living
Affordability and changing attitudes towards renting are playing a significant role in the growing demand for rental housing, according to the latest edition of... More